How to Own Your Brand Voice (Legally)

How does the LazyCEO help you get through tough business challenges without breaking a sweat? What turns Built’s construction projects into a bold vision for Australia’s future? How does Airbnb transform every booking into a story, not just a place to sleep?

A unique brand voice. Every single time.

Iconic brands root themselves in our minds because they know who they are and how to express themselves - wherever they meet their customer.  

It’s not just what they say, it’s HOW they say it.

The way they speak and write sets a tone that tells us exactly who they are, so whenever they enter a conversation there’s no need for introduction.  

It’s a living, breathing extension of who they are. The pulse of their identity.

And the best part? It’s a strategy every brand can claim as their own.

Your Brand Voice Is Your Verbal Trademark 

A well-toned brand voice is one of your greatest assets as a brand.

It’s what forges authentic connections with your audience, because we’re all naturally drawn to brands (and people) who align their actions with their words.

Get it right and you cultivate a shared language with your community that shapes how they interact with you. You give them permission to talk your dialect, and join your narrative. And when they’re part of your story, you’re part of theirs.

But there’s an art to owning and protecting your brand voice.

So we teamed up with our copywriter to guide your way. 

Discover Your Brand Voice

The best brand voices start from within. They’re rooted in your core, the expression of your vision, the tone that carries your values.

Your brand voice comes from a deep understanding of your purpose, how you want to make people feel, and the authentic perspective you bring to the conversation.

So, drill down into your brand values. Reflect on your philosophy. Crystalise your vision for the future. And let those truths guide your language.

Reflect on how you want to sound. Are you:

●     Easy, like a Sunday morning

●     Wise, like a sage passing down wisdom

●     Spicy, like that extra kick in a lamb vindaloo

●     Bold, like a red lip on a pale face.

Play with your words. Test phrases. Sculpt taglines.

Write (and speak) from the unfiltered place where your voice first takes form.

That’s where authenticity lives. That’s where the magic happens.

Not sure where to start? Book a Discovery Call with Muse State.

Speak Your Brand Voice

Brand voice is more than a style guide. It’s a behaviour. It is how you show up; day in, day out; in every piece of content, every email, every conversation.

Living your brand voice is what gives it power. Expressing it with ruthless consistency makes your brand a culture in and of itself.

So, speak it in your blog posts, on social media, and in meetings.

Use it in your origin story, case studies, marketing campaigns.

Embed it in your designs.

Educate your team to use it in every customer interaction.

The more you own your brand voice, the more you own your place in the market (and your audience’s mind.)

Need a Muse to help you claim your brand voice? Contact Muse State

Protect Your Brand Voice

When it comes to protecting your brand voice, consistency is key.

Actively expressing it across every platform your brand appears helps establish originality and strengthens your position in the event of a copyright dispute.

But there are other ways to legally anchor your brand’s voice:

1. Strengthen Your Brand Voice Through Trademark Protection

You know that unique-to-you tagline or course name you created? Trademark that genius.

Trademarks affirm your exclusive right to use your words for a specified good or service. Once they’re registered, it stops other brands from copying your messaging and diluting your brand.

2. Establish Ownership Of Your Brand Voice With Copyright

Your brand voice is yours - and yours alone. So once you’ve infused it into your content, a copyright notice will make sure it stays that way.

All you need to do is add a copyright symbol (©), the year of creation, and your name to your original content and you’ve put a simple, but powerful safeguard in place to ensure no one can swipe your signature style.

3. Safeguard Your Brand Voice With Comprehensive Contracts

When you’re working with freelancers or agencies, make it crystal clear in your contracts that anything they create for you belongs to your brand. Ethical content marketers like Muse State will naturally return ownership of the content to you but having that agreement in writing will guarantee it happens.

4. Preserve Your Brand Voice’s Integrity With NDAs

Non-disclosure Agreements (NDAs) are a simple way to make sure everyone working on your brand knows the importance of keeping your ideas safe from copycats.

Think of it as locking up your creative genius, so it stays 100% yours.

Want to keep your brand voice secure? Get Law Team on your side.

Attracting attention is simple. Earning lasting connection requires something truly distinctive.

Ready to replace empty noise with eloquent expression?

Let Muse State write words that leave your brand in high demand. Book a Discovery Call.

Disclaimer: The information provided in this blog is general in nature and does not constitute legal advice